Blackbelt360 Video Library

In this first edition of Blackbelt360’s interviews, Nancy Ampaw recaps the BackForum 2024 event in Paris with insights from Joy Howard, CMO of BackMarket. Together, they explore trends to watch in the refurbished sector for 2025, the rising concerns around AI in tech and marketing, and the differing perceptions of refurbished devices among UK and US consumers. Tune in for an international perspective on the rapidly growing refurbished and software industry!

In this interview, Nancy Ampaw speaks with Ben Wood, CMO of CCS Insights, to discuss key insights and predictions for 2025. They cover the nuances of device grading and its impact on the refurbished market, the balance between automated grading and the human touch needed to ensure quality, and Apple’s expanding influence in shaping the second-hand iPhone market. Tune in to gain expert perspectives from a recognized panellist and speaker in the refurbished sector at the 2024 Circular Summit.

In another insightful conversation, Nancy Ampaw speaks with Nick-Hague Moss, Head of Telecoms at NIQ GFK, on the final day of the Circular Summit 2024. They delve into generational differences in iPhone purchasing habits, the rise of eco-conscious consumerism, a summary of key trends in the refurbished industry for 2024, and what to expect as we head into the new year. Don’t miss this in-depth discussion on critical topics shaping the future of the refurbished tech market.